A Strategic Framework for Leaders

The 4-Step AI ROI Playbook

96% of C-suite leaders

expect AI to increase productivity

77% of employees

report decreased productivity with AI tools

(Upwork Research Institute)

The course I wish I had

51% of executives

believe their company is falling behind in AI adoption

(Upwork Research Institute)

AI without the BS

Generative AI is not a fad—it's a transformative force redefining competitive advantages.

For many organizations, a successful AI implementation feels like navigating a minefield.

You're feeling the pressure from all sides:

  • Boards and investors are demanding immediate action on AI initiatives

  • Leadership is anxious with FOMO watching competitors tout their AI advancements

  • Employees fear AI taking their jobs while needing to learn AI to stay relevant

You're tackling critical questions:

  • How do you cut through the AI hype and identify valuable use cases for your business?

  • How can you quantify AI ROI to justify investments to your board?

  • How do you mitigate the very real risks associated with AI implementation?

  • How can you upskill your workforce while addressing their fears and preventing burnout?

The 4-Step AI ROI Playbook answers these questions and more.

Use this practical, actionable framework to implement a resilient and valuable AI strategy.

Transform AI from a source of anxiety into your competitive advantage.

A course for leaders

This executive course cuts through the noise, delivering actionable insights in four key areas:

  1. AI ROI - Understand the true value (and cost) of AI for your organization

  2. AI Use Cases - Identify and prioritize high-impact applications

  3. AI Risks - Mitigate risks and ensure safe implementation

  4. AI Skills - Cultivate the necessary skills and mastery loops within your organization

What you'll get:

  • Practical frameworks for immediate implementation

  • Tools to align AI initiatives with business goals

  • Strategies to address employee concerns and foster adoption

  • Methods to evaluate and demonstrate AI ROI

No technical jargon. No hype.

Just straightforward, senior leader guidance to transform AI into your competitive edge.

Time commitment: ~2 hours of core content, flexibly paced for busy schedules.

With your AI ROI Playbook, you will:

  • Develop a clear, actionable AI strategy aligned with your business goals

  • Identify and prioritize AI use cases

  • Mitigate AI-related risks ensuring safe and secure implementation

  • Foster a culture of AI adoption and continuous learning

  • Communicate the value of AI initiatives to your board and stakeholders

  • Make informed decisions about AI investments and resource allocation

  • Stay ahead of competitors by leveraging AI as a strategic advantage

  • Assuage and empower your employees

  • Get started with your AI roadmap immediately

Course Modules

    • Strategic implications of generative AI for leaders

    • Developing a strategic framework for your AI roadmap

    • Compounding benefits from the AI Mastery journey

    • Brainstorm high-impact AI Use Cases for your business

    • Scoring & prioritizing your AI Use Cases

    • Documenting & kicking off Use Case project

    • Foundational AI Risk management

    • Browser-based & API AI Risks

    • Agent & fine-tuning AI Risks

    • Governance & scaling AI Risks mitigation

    • Break up AI use cases into tasks, skills, and systems

    • Empower employees with universally necessary AI Skills

    • Tailor further trainings to role-specific AI Skills

    • Organizational strategies to cultivate AI Skills

    • Defining & iterating through AI Mastery loops

    • Standardizing & scaling mastered AI Use Cases

    • How leaders can own and nurture AI Mastery

    • Recap of the 4-Step AI ROI Playbook

    • Templates and tools for immediate use

    • Implementing the playbook in your organization

Meet Henry

When OpenAI launched ChatGPT, I was Head of GTM at a B2B SaaS startup. Like many leaders, I was excited about the potential of generative AI and eager to apply it across our marketing, sales, customer success, and product efforts.

But here's the truth: most of our initial AI attempts decreased productivity more than they helped. We were moving fast, but I was stumbling as a leader enabling my team.

This experience ignited my passion for understanding how to effectively implement AI in business. Since then, I've:

  • Built numerous AI Proofs of Concept

  • Consulted leaders on designing and implementing Gen AI strategies

  • Interviewed dozens of leaders about their AI implementation challenges

I've distilled hundreds of hours into this AI ROI Playbook course - the course I wish I had when I started using gen AI on my team.

No risk money back guarantee

I know that the AI ROI Playbook will provide significant value to you and your teams.

So I want you to feel completely secure in your investment.

Here's my promise to you:

  • Complete the course and try the AI ROI plays

  • If you want a refund for any reason, email me within 30 days of purchase

  • Tell me what worked and what didn't – your feedback helps us improve

  • I'll issue a full refund, no questions asked

Helping you achieve AI ROI is the whole point! Try it out, and you have nothing to lose.

 FAQs

  • The core content is about 2 hours, designed for busy executives.

    You can complete it at your own pace, and implement strategies as you go.

  • Both!

    This course doesn't cover technical details and instead focuses on strategies and best practices to improve the success of AI initiatives.

    Whether you're a CTO or a CEO with no tech background, you'll find valuable insights for implementing AI in your organization.

  • Most AI courses focus on technical details that, while interesting, don't significantly impact strategy and implementation for most leaders. It's like giving you the keys to a car and explaining the physics of friction when you're really want to know how to drive from point A to point B.

    This course is different. It's the built-in GPS for your AI journey, helping you chart the course and measure progress along the way. We won't teach you how to build AI tools - instead, we'll help you uncover which tools to use and when to achieve your business objectives.

    We focus on simple, repeatable plays that drive real behavioral change in how you approach AI. The technical details don’t matter if they aren’t useful for your business.

    This course isn't just informational - it's transformational. It's designed to be the most immediately useful AI course you'll take, giving you the mindset and tools to turn AI from a buzzword into a powerful driver of your business success.

  • No, this course doesn't cover coding, fine-tuning, or model building.

    Instead, we focus on designing and implementing an AI strategy that prioritizes use cases and quickly accelerates your organization’s AI maturity curve.

  • Many strategies can be implemented immediately.

    Depending on your organization's size and structure, you could see initial improvements within weeks, with more significant results developing over months as you refine your approach.

  • The self-paced course is standalone, and you can always email the team at support@airoiplaybook.com. For more personalized support, we offer consulting services - book a call.

  • We're extremely confident in the AI ROI Playbook's ability to deliver real value to your organization. That's why we offer a 30-day satisfaction guarantee.

    If you complete the course and want a refund, just email us your experience. We'll refund your investment in full, no questions asked.

  • Absolutely! We encourage active learning and engagement.

    While going through the course, you can send questions directly to the instructor via the learning platform.

    You’ll get a response within 2 business days (usually much sooner).

Single self-paced leader

$197

  • 6 self-paced modules

  • Templates and worksheets

  • Lifelong access to course materials

Private group live course

$1497

  • Live group learning (up to 10 teammates)

  • Hands-on workshops & sessions

  • Optional NDA to ensure productive discourse